Product Intelligence
What is Product Intelligence?
Product Intelligence involves ethically collecting and analyzing data related to the features and quality of a current or potential product and related services, compared to competitors or similar products in the market. Product Intelligence is an integral part of Market intelligence because it provides information for product and/or service evaluation and global market adaptation.
What does Argent Offer?
Argent is a recognized leader in data-driven operational assessment, market discovery and research by using Industrial Engineering tools such as time and motion studies, structured data collection and descriptive, diagnostic, predictive and prescriptive analytics. Argent has extensive operations, marketing, data collection and analysis expertise and product support experience. Argent engages with clients to identify operational opportunities, and address marketing-related projects with the objectives to understand and compare the performance, capabilities, resource requirements and actual cost of products, systems and services.
Argent can leverage the engagement outcomes to develop valuable information and tools for your team and customers, which can include: performance improvement opportunities, marketing collateral, publications, training materials and proof-of-concept materials. Argent solutions have increased productivity, reduced cost, increased sales, enhanced knowledge, and improved service levels.